SPORTS INNOVATION TECHNOLOGY DIGITAL SOLUTIONS APPLICATIONS

4 min read

Digital Coaching by TeamLidberg in Lenus application. New fitness and diet program TeamLidberg led by Swedish wrestling brothers Jimmy and Martin Lidberg. Authors of Brottar Bröder Fight for Life book, soon presented in a documentary.

Martin Lidberg is a European Champion and World Champion in wrestling. He continuously participates in Swedish TV programs and also creates his own Team Lidberg in cooperation with his brother Jimmy Lidberg Olympic medalist in wrestling. They both are known experienced trainers within other sports like football and athletics. The sport was always a big part of their life since they were small. They grew up in a little area of Stockholm and sometimes in dangerous circumstances despite that achieved amazing results and are admired all over the World. They are also big role models for their children in whom they instill the spirit of sport.

During the pandemic Martin and Jimmy found a way to support their clients through a digital solution called TeamLidberg Online Coaching through Lenus application where you can contact them both, watch their short videos to you and measure your body, you can follow all your development there. The TeamLidberg program is a combination of individual adapted fitness and diet program. Martin provides a set of exercises and Jimmy receipts in this app with healthy food. They meet all challenges on the way. Their clients are of different ages, different backgrounds, active athletes who wish to focus on their professional sportsmen carrier, and just normal people who wish to get their energy back and feel healthy. This is a flexible solution for everyone who is not able to travel regularly to the gym. Some of TeamLidberg’s clients have built their own gyms at home. Currently, there is a closed group Team Lidberg on Facebook which supports each other and observes the appreciation. “We are here for almost all disciplines individual sportsmen like wrestlers, dancers, tennis, but also sports team like football, basket, handball”-says Martin

We had the opportunity to conduct a short interview with Martin.

You have written a book Brottar Bröder “Wrestling Brothers” Fight for life with your brother Jimmy Lindberg who is an Olympic champion in Greco Roman wrestling, about your both carrier and private life and challenges, can you tell us about that?

We have grown up in a family where the father was game addicted. So situations could change dramatically sometimes we had money and sometimes could we barely pay our bills. It became insecurity. Later when I was older so our father’s addiction has been escalated. It was threats and debts from several people which impacted our lives. We became involved in the process of addiction. We have written about our history which we hold a secret about for all these years, but also how it impacted us. By this story, we want to inspire other people that everything is possible, and one can achieve goals despite different backgrounds and challenges.

Did you get any support from the sport as teenagers under these difficult situations?

The sport was very important for us. It was our sanctuary. There we felt strong, we had our other families, we could forget this hard time we experienced at home, we could live it behind. There were positive energy and joy. It was very important to keep the balance in our lives.

You plan to produce a movie based on your book which is now in Swedish, will you translate it into English for both the book and the movie?

Yes, we are working on the movie Brottar Bröder, we have involved directors and actors. We plan to translate our book into English as we got many questions about that and to release the movie in English as well.

We know that besides the local trainers you had also developed your career with the international trainers, who helped you most?

Yes, I had many trainers in my career. I had one trainer from Hungary who means a lot to me and who laid the foundation for my technique, he trained me since I was fifteen. I had also Ryszard Świerad from Poland a fantastic trainer with an eye for details so one could achieve the world’s best results which we did. He also means a lot to me.

You have used research in your career by implementing a new machine in your training created by Johnny Nilsson?

Yes, we had researchers like Johnny Nilsson, Alexander Ovendal there we integrated research in our training with different equipment. One machine was to build press skill which is very important in wrestling, another machine was for lifting to become strong to build overcapacity skill which became one of my victory weapons that contributed to my success.

If you wish to know more about Martin, you can visit his pages