On 19 October 2026, Stockholm will once again become a meeting point for beauty, fashion, wellness and creative innovation as Stockholm Beauty Week returns for its autumn edition.

Founded in 2014, the biannual event has developed into a platform connecting innovative brands, industry professionals, designers, artists and beauty enthusiasts. Its 18th edition is expected to bring together approximately 70 exhibitors and 2,500 guests for a full day of exhibitions, fashion presentations, artistic performances and professional networking.

This year’s event will take place at two distinctive locations in the Swedish capital: the historic Hamburger Börs and Hotel Kungsträdgården, both situated in the heart of Stockholm.

A meeting place for beauty, creativity and innovation

Stockholm Beauty Week offers more than a conventional beauty exhibition. The event brings together businesses, creative professionals and visitors interested in discovering new products, exploring emerging trends and experiencing the relationship between beauty, lifestyle and artistic expression.

With approximately 70 exhibitors expected, the autumn fair will provide opportunities for participating brands to present their products and connect directly with consumers, media representatives and industry professionals.

The programme combines exhibitions with seminars, fashion shows, dance performances and the Stockholm Beauty Week Award.

From beauty brands to contemporary wellness

The beauty and wellness industries continue to evolve through new technologies, product development and changing consumer expectations.

Stockholm Beauty Week creates a space where established businesses and emerging brands can introduce their ideas to a wider audience.

The event’s exhibition format encourages direct interaction between brands and visitors, allowing guests to discover products, exchange experiences and explore different approaches to personal care and beauty.

For participating businesses, the fair also provides a setting for developing professional relationships and exploring potential collaborations.

Fashion, performance and the art of presentation

Fashion and artistic expression will once again play an important role in the programme.

One of the announced highlights is a presentation by Maruschka, scheduled for 6:00 PM. Her participation brings fashion into the wider conversation surrounding beauty, individual expression and contemporary design.

Alongside the fashion programme, visitors can expect artistic performances and dance, creating an atmosphere that extends beyond the traditional exhibition experience.

The Stockholm Beauty Week Award will add a celebratory dimension to the programme, bringing recognition and visibility to the event’s creative community.

An exclusive press opening at Hotel Kungsträdgården

The day will begin at 9:00 AM with a dedicated press opening at Hotel Kungsträdgården, organised in cooperation with Bausch & Lomb.

The opening will welcome invited media representatives before the main exhibition programme begins at Hamburger Börs at 10:00 AM.

For journalists and editors, the event provides an opportunity to meet industry representatives, discover participating brands and document developments within Sweden’s beauty and wellness sectors.

DESIGNER Magazine Global becomes an official media partner of Stockholm Beauty Week, joining the 18th edition of the event on 19 October 2026 at Hamburger Börs and Hotel Kungsträdgår

OFFICIAL MEDIA PARTNERSHIP

DESIGNER MAGAZINE GLOBAL

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STOCKHOLM BEAUTY WEEK

AUTUMN 2026

DESIGNER Magazine Global is pleased to announce its official media partnership with Stockholm Beauty Week for the autumn 2026 edition.

The collaboration reflects the magazine’s international editorial focus on fashion, design, art, luxury, cultural expression and the creative industries.

Through this partnership, DESIGNER Magazine will provide editorial coverage of the event, documenting its programme, highlighting participating brands and exploring the creative ideas connecting beauty, fashion and contemporary design.

For DESIGNER Magazine, the partnership also represents an opportunity to strengthen its presence within Stockholm’s creative community while bringing international editorial attention to a Swedish event that has continued to develop since 2014.

By connecting designers, entrepreneurs, artists and media professionals, Stockholm Beauty Week creates opportunities for collaboration across creative disciplines.

Stockholm Beauty Week 2026: Event information

Stockholm Beauty Week — Autumn Edition

18th edition

Monday, 19 October 2026

10:00 AM – 7:30 PM

Hamburger Börs

Jakobsgatan 6, Stockholm, Sweden

Programme highlights

9:00 AM — Press opening at Hotel Kungsträdgården in cooperation with Bausch & Lomb.

10:00 AM — Main fair opens at Hamburger Börs.

6:00 PM — Maruschka fashion presentation.

7:30 PM — Event closes.

~70

Expected exhibitors

2,500

Expected guests

Instagram: @stockholmbeautyweek

Editorial: DESIGNER Magazine Global | Official Media Partner, Stockholm Beauty Week 2026.

Photography courtesy of Stockholm Beauty Week. Selected event photographs by Daniel Söderberg.

Halina Rosa

Editor in Chief