October 4, 2023


Murcia Pasarela Mediterranea welcomes the ZBB Store brand: AN EPIC MEETING OF MURCIAN FASHION

2 min read

The most anticipated event in the world of fashion in the Region of Murcia (Spain): is the MURCIA PASARELA MEDITERRANEA FASHION SHOW 2023. This year, the ZBB Store brand has been in charge of closing the show for a weekend full of fashion in Murcia.

Designs inspired by the roots of its creative director JUANA SÁNCHEZ in which the volume and flamenco air are mixed with a combination of colors that fill the catwalk to the rhythm of the Gipsy King.

ZBB was born in a town in the northwest of Murcia, in Bullas. It is born from a passion for fashion that comes from the mind and heart of JUANA SANCHEZ. Since her childhood, her house has always been filled with flamenco dresses, ruffles, polka dots, and volumes, an inspiration that comes from her parents and that we see in her first collection, Bamboleo. Everything connects with that inspiration, the song from her childhood, the flamenco designs for girls, and that pantsuit with Andalusian airs, without forgetting one of the most typical symbols and flowers of the Region of Murcia, the carnations that the models they were distributing throughout the parade with the logo of the brand.

We also see simpler designs, perfect for day and night events without neglecting that clear reference, but always giving it a different touch and leaving aside the colors that come to mind when we talk about flamenco fashion. A chromatic range was chosen to break with the traditional, violet, pistachio green, or blue.

Some 11 designs closed a weekend full of fashion at El Cuartel de Artillería with great emerging designers with whom our firm shared the stage, such as Eme Project or Nayra Muñoz. The beginning of ZBB Store begins with this first collection.


Designer: ZBB Store by Juana Sanchez 

Photography: Juan Francisco Pagán


07.09.2023 Stockholm

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