On January 17th, 2026, Stockholm will shine with a new light. Inside the elegant Clarion Hotel Stockholm, an event will unfold that is already being called groundbreaking. Golden Age Gala 2026 is more than a fashion show – it is a manifesto of courage, freedom, and the redefinition of beauty.
Under the inspiring theme “The Future is Aging,” the organizers invite guests to a full day where fashion, music, art, and reflection on maturity come together as one. From noon until late evening – from the first camera flashes to the last dance on the floor – the Clarion will transform into a space where age does not matter, and experience and authenticity take center stage.
At 12:00 sharp, the ceremonial cutting of the golden ribbon will inaugurate the gala. This symbolic act will open a day filled with inspiration and celebration of life at every age.
It’s not about hiding the passage of time – it’s about celebrating it.
Soon after, the stage will be taken by Frida Zetterström, one of Sweden’s most beloved media personalities – a journalist, stylist, and presenter known for her warmth, humor, and professionalism. Frida will guide the audience through the day’s fashion shows, performances, and conversations about what beauty truly means today.
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Fashion is at the heart of the Golden Age Gala. This year, the runway will showcase six collections, representing a spectrum of styles, visions, and creative approaches. Among the designers and brands presenting are:
- MWH – elegance meets minimalism
- The Shoe Bakery – a feast of imagination and color
- Anita & ABCM Studio – classic style reinterpreted for the modern age
- Green Little Heart – pioneers of sustainable fashion
- Taracci – blending luxury with bold individuality
On the catwalk, the spotlight will shine on the Golden Age Models – men and women aged 45+ who radiate confidence, charisma, and authentic style. Each step they take is not just a fashion moment, but a story about life, strength, and identity.
The highlight of the evening will be the final of the Next Golden Age Model 2026 competition, where new faces of mature beauty will be discovered – ambassadors of a new way of seeing ourselves beyond age.
Throughout the day, the atmosphere at Clarion Hotel will vibrate with music, laughter, and energy.
The talented Roberto Akro will perform several times, infusing the air with southern passion and rhythm.
Maria Ahlberg and her team will present a fitness and bodybuilding show – a striking reminder that strength and femininity coexist beautifully.
Adding a touch of daring glamour, Miss Diamond and her burlesque team will deliver a sensual and empowering performance – a tribute to the timelessness of femininity and self-expression.
Golden Age Gala is more than lights and glitter – it’s also a platform for meaningful dialogue.
The discussion panel “Åldersnoja” (Fear of Aging) will explore how society and media shape our perceptions of age and beauty.
The stage will host inspiring women who have challenged stereotypes and proven that real beauty matures – it does not fade.
The organizers have made sure that every guest can experience the gala in their own way.
For those seeking exclusivity, the Golden Circle VIP ticket offers first-row seats by the catwalk, access to the VIP lounge, a glass of sparkling wine, and a luxurious goodie bag full of surprises.
The Silver Row tickets offer second-row seating and gifts, while Bronze Floor tickets provide full access to the entire gala and its inspiring atmosphere.
No matter where you sit, one thing is certain – you’ll witness a new chapter in the story of fashion and culture.
Golden Age Gala is more than an event – it’s a movement.
A celebration of life in all its fullness, of courage, wisdom, and style that evolves with us.
In a world that so often equates beauty with youth, this gala reminds us that every age is golden when worn with pride.
Fashion, after all, is not only about fabrics and forms – it is the language through which we tell our stories.
And the future?
As the gala’s motto declares – The Future is Aging.
20.10.2025 Stockholm
……as one of the Golden Age Models and also a finalist for the title Next Golden Age Model ( there are finalists from different parts of Sweden )
I give you my compliments for your article.
You have succeded in describing the aims of Golden Age Models in the very best way possible.
Let\’s hope for a lot of people taking part in this outstanding event the 17th of January 2026
Sincerely Ingrid Almén
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