The 33rd Arabian Travel Market, held in Dubai from September 14-17, 2026, focuses on the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.” It emphasizes collaboration, resilience, and technology’s role in transforming tourism, showcasing advancements like AI and immersive tech. Over 55,000 professionals from around the globe are participating.
The Arabian Travel Market 2026 in Dubai will convene industry leaders from September 14-17 to explore the evolving landscape of global tourism shaped by AI, economic pressures, and changing traveler demands. Over 210 speakers will discuss key themes like resilience, technology, and sustainability, highlighting the industry’s transformative journey ahead.
WTM Spotlight Riyadh, scheduled for September 2026, will focus on talent and leadership development in Saudi tourism as the country moves towards Vision 2030. As it seeks to create over a million tourism jobs, discussions will revolve around education, specialization, and the evolving nature of tourism careers, emphasizing human capability as a key asset.
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