Stockholm, Sweden — Sujata, widely recognized as @thestockholmblogger and the biggest content creator of Indian origin in Sweden, recently took the stage at Stockholm Beauty Week to share her perspectives on inclusion, diversity, and the rapidly evolving landscape of influencer marketing in the country.
Photos by Rakesh Nagaraj
Sujata, who has amassed a following of over 110,000 Instagram followers, spoke passionately about the future of influencer marketing, highlighting the growing importance of authenticity, niche communities, and meaningful brand collaborations in Sweden’s digital space.
Beyond her influencer career, Sujata is deeply involved in cultural and community initiatives. She serves as an ambassador at the Rinkeby Book Festival and was a judge (People’s Voice) in the Swedish National Baking Competition some time ago. She also holds the prestigious title of Mrs. Congeniality 2024, Mrs. India.
Professionally, Sujata is a Digital Product Leader at IKEA, balancing her corporate leadership with a thriving social media presence. Known for her engaging content covering fashion, luxury, and lifestyle in Sweden, Sujata has established herself as a trailblazer bridging cultures and amplifying diverse voices within the Swedish social media landscape.
Her participation in Stockholm Beauty Week marks yet another milestone in her journey of combining social influence with advocacy for diversity, inclusion, and empowerment.
18.11.2025 Stockholm
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