The topic of commercializing artworks has been discussed by economists many times. The art market is growing, and artworks are considered valuable investment assets that can yield better returns than financial instruments.
In a conversation with Joanna Wiernicka, Halina Rosa discusses artistic creation and innovative trends in fashion.
Joanna Wiernicka: You create for…
Halina Rosa: I create for passion and business. This combination works because uniqueness and dedicated art are highly valued today. I also create to enrich the world, places, and people with Polish and Scandinavian culture full of beauty and inspiration.
What is more important today: artistic creation or commission?
Without artistic creation, a commission could not exist. I try to get to know the person, their values, and the purpose the art is meant to serve. Then, it’s easier to find the source in the heart and transfer the gift of inspiration onto canvas or fabric.
What are your clients’ purchasing choices?
Business needs art, as much as art needs artists. Knowledge and artistic creation used in design and visual communication in advertising bring real results, translating into profit and strengthening brand image.
For the modern generation of management, there are many challenges.
Today, it’s an art to discover and showcase new artistic trends and skillfully sell them. It’s also an art to stimulate the creative sensitivity of generations in the face of competition from computer-generated designs. Analyzing an artist’s working method can provide valuable insights into what is needed for managers and leaders in their work. Artists help tap into the creative “inner self” in people. This triggers other important creative processes that drive business in various fields. Art increases the efficiency of individuals and entire organizations. It stimulates the desire to find new solutions.
Art is the best investment in the future today.
Today, we value uniqueness, dedicated objects, and patterns more and more. It’s a space for art, for a unique design created “to measure” for personality and contemporary needs of fashion and interior design.
You approach creativity in an entrepreneurial way.
I am the owner of the brand Halina Rosa Design. Thanks to modern technologies, my art has become an original enrichment for fashion creations, interior decorations, and even larger objects for public use.
Your favorite creative motif is Roses.
The rose has rich symbolism: strength, beauty, and a symbol of the Mother of God, thanks to whom every step of mine is possible. Through Him, I received a gift that I can share with others.
You particularly support Women. You participate in international congresses where you share knowledge and experience.
I wish Women to blossom like Roses in life and business. Exchanging experiences, mutual inspiration, sharing knowledge, and the belief that more can be achieved are crucial today. Women want to share this strength or come because they need it. Such meetings help us remember how many desires we have in our hearts waiting to be fulfilled. All it takes is the right form of motivation and mutual support.
Women have great strength.
They are still an undiscovered work full of mysteries, like flower petals in Roses, which I paint. My experience has taught me how to move on from failure to the right step and make important decisions. Successes show that I am on the right path. The beauty of another person shines when they can grow. I wish women strength and success. They are capable of achieving more than they sometimes dare to dream.
What did you dream of the most?
To bring the beauty of art from my beautiful country, Poland, to various corners of the world. Podhale’s tradition, represented by the Carlina Acaulis patterns, functions in fashion and jewelry, and I can dress many women in Roses, which I love to paint.
You painted your first rose as an 11-year-old girl.
The Rose is still within me, just like the sense that I was born into art. Today, I translate the gift and sensitivity into my works using acrylic, oil, and drawings. My story is written by the hand of God. Perseverance, determination, curiosity, and the joy of life helped me to achieve my goals.
You wanted to be a construction technician…
I was encouraged to do so by the vision of drawings and pragmatic advice from my parents, who did not see a future in art. But art won, and thanks to it, I am winning.
The work of human talent and imagination can find commercial space in many fields today.
Today, the dimension of art has a broader context. Artwork enhances the prestige of a home and public utility objects, hotels, or clinics. Clothing adorns, expresses personality, and indicates belonging to a social and cultural group.
Is it difficult today to identify what your art will give to the client and how to communicate it properly?
Artistic work today is a unique creation. I am a complete artist and designer. This is often a distinguishing factor in the market tailored to the client’s needs. For them, I create valuable products tailored to their expectations and needs. This allows the uniqueness of their offerings, which inspires, stays in memory, stimulates sensitivity to art, and above all, increases the value of their products and services.
Is it easier for you to create works for your satisfaction, under the influence of creative inspiration, or is it harder when you have a “commitment”?
It’s a choice of values tailored to the task’s needs. Inspiration is always like light and shows what to choose. As Josef Tischner once said, “Without farmers, artists would not have bread. Without artists, the life of farmers would be the life of earthly work.” The full development of humanity requires cooperation between both.
Your new collection, Gabriela & Rosa, inspired by photos of roses from your garden, is currently being created. Tell us about it.
It will be pastel, elegant, full of understatement in subtlety. Its task is to inspire and emphasize feminine delicacy. It will be like a breath, like fresh air. Artistic proposals from the “soul” collection will certainly be appreciated by women sensitive to beauty. I created them for Dr Gabriela Mercik, a friend of Duchess of York Sarah Ferguson. I was fascinated by her unique taste and good style. She also loves roses and dreams of her garden.
In what materials will women be enveloped in the next season?
I am creating 12 fashion design proposals for art-sensitive women. The delicacy of silk and satin in pastel shades, beige, browns, and apricot tones. These are proposals for classic nobility, close to nature.
Joanna Wiernicka: I wish you a successful premiere!
Halina Rosa Art
In design, she combines cultures from around the world. An artist, painter, designer of patented regional and commercial patterns, as well as utility textiles, author, co-author, publisher, and editor-in-chief of the DESIGNER magazine http://www.thedesigner.se, leader, teacher, researcher in SENSUS organization. She was born in Nowy Targ. She promotes Polish, Scandinavian, and Middle Eastern Country’s design traditions through works of art, including in Australia, the Middle East, and Sweden, where she has lived for 8 years. A stylist for stage artists. She is the first native Highlander who created a Tibetan pattern with three roses, hand-painted, and transferred the motif of the protected Carlina Acaulis to daily textiles. Awarded the title of Ambassador of Women in Business 2018 for promoting entrepreneurship and creativity among women worldwide and for achieving outstanding success in the business sphere and distinguished in the plebiscite as a Woman with Passion 2020. Her biography was published in the Encyclopedia of National Heritage of the Polish Diaspora. The title of Ambassador of the National Heritage of the Polish Diaspora World transfers her to history. She is been nominated for the 2024 Women Changing the World Awards 2024.
Her guidebook “How to Become a Designer I” was published both on the market, as well as the biographical book “Ambassador of Divine Diamonds I” and poetry – “Diamonds of the Universe” in Polish and English.
Interview July 15, 2020 Stockholm